🔎 May Flowers

Hello Lunch Break. It’s 86 degrees. Little walk around the loop. A Nonna from The Half. Wash it down with Diet Coke. My niece tells me it’s like drinking a cigarette. Cheers.

Race for the Planet in Kure Beach this Sunday. Signup by tomorrow noon.

If you have better ideas for the lunch break, reply back. Otherwise, it’s pretty simple. Just get outside.

Alright. Clock's ticking. Back to work.

THE GAME CHANGED

You’ve Got < 2 years

SearchTides: AI Search Statistics 2026 (Updated March)

55% of 1001 people surveyed said within 2 years when asked how long it would be before AI replaced traditional search. My circle of influence would suggest Google has already been replaced. Just “chat it” had become a household verb in late 2025. Now, “let me ask Claude” is everyone’s favorite.

Here’s what matters. You have to start thinking about this shift in context to who your customer is. If your core customer falls between 25-34, 41% are already there.

THE WINDOW IS NOW

You Called. Who Will Answer?

Back in February 2023, I started calling companies for quotes on a lawn renovation. Called six. Made appointments with four. Only two showed up. Neither followed up with a quote. Called a seventh in March. Showed up. Kindly told me they would be outside my budget. Recommended two more. Those two were Flora and Thorpe. Similarly priced. Flora was booked out until August. Thorpe was October. I went with Flora. And, if you are wondering, they were 5-star BTW.

For a homeowner, showing up matters. And, for the Wilmington landscaping company that is willing to stand on their reliability, you’ve got an opening. No one is outright owning your category. The window is now.

_{Source: Claude}

_{Source: Perplexity}

_{Source: ChatGPT}

_{Source: CoPilot}

YOUR COMPETITORS ARE ASLEEP

Where Do You Fall Short?

Here’s what you need to know. AI answers complaints before customers even ask. Every complaint is a gap an AI-optimized website page can fill. A business that documents its process, policies and standards in plain language on their website becomes the one that AI recommends.

So, head to ChatGPT today and…

Type the query: "What are the most common complaints customers have about [business type] businesses? I want to make sure I'm addressing these proactively."

_{Landscaping companies take notice.}

WHAT’S THE PROMPT

How To Stand Out

Click this link to see what ChatGPT thinks it will take for YOUR business to stand out from larger competition.

CITED

Where to buy those May Flowers 🌸

AI says: Julie’s Florist

We’ve had no April showers but Julie’s got your May flowers. Cited across all major platforms and locked in as the top local recommendation. This is what a well-structured website can do for your business. Props to Julie’s. 👏