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For years, local SEO meant keywords, backlinks, and climbing the rankings. You ranked in the map pack, kept reviews coming, kept listings clean. Ads added fuel. And you waited for results.
Then buyers stopped searching and started asking. ChatGPT writes the recommendation. Google writes its own paragraph at the top of the page. Perplexity names three businesses and skips the rest. The answer is what gets read.
Winning now means you stop chasing rankings and start earning citations. To be named in the answer, AI has to know what you do, and trust the sources saying it.
Getting cited is the new ranking. The good news? You don't have to figure it out alone.
That's why I started Cited.
WHAT IT IS
A weekly read for local business owners who want to get cited when AI answers in their category. Every Thursday at lunch. What's shifting in AI search and exactly what to do about it.
ABOUT ME
I'm Anna. I run Top of Search, a marketing consultancy in Wilmington, NC. For years that meant getting businesses to the top of Google. Now it means getting them named when AI does the searching.
Same goal, different game. The brands getting picked aren’t always the biggest. They’re the ones the answer engines understand.
Wilmington is my standing test market. If you want to be cited instead of skipped, you're in the right place.
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Anna(at)topofsearch.com