Hello Lunch Break. Asked Dad where he wanted to go for his birthday and his response was no surprise. It’s also who gets cited if you’re looking for omelets in Wilmington. Wanna know what’s special though. A business that is largely the same after 50 years. And a team that has been working together for over 10 years. Not too many things in business still stay the same like this. That kind of consistency is its own citation.
Alright. Clock's ticking. Back to work.
goody goody. yum yum.
THE GAME CHANGED
Gemini Now Knows Your Business
Google just announced it is wiring Gemini directly into Google Business Profile. It’s rolling out as we speak. It’s rolling out now. Once it reaches you, typing @google in Gemini will let you pull in your Business Profile directly.
What that means practically:
Ask it to respond to your latest review and it will draft something specific to what that customer said. Ask it to update your hours or flag gaps in your profile and it will handle it.
If you have a Google Business Profile, put this on your radar as something to watch for. Just remember. Read drafts before you send them. Gemini knows your data but it doesn't know your voice. Keep a human eye on anything going out under your name.
THE WINDOW IS NOW
The Cost of Being Invisible Just Got Real
AI Overviews now show up on an estimated 30 to 40 percent of Google searches. Google AI Mode crossed one billion monthly users.
What this means: when someone searches for a service you offer, there's a real and growing chance the answer they see isn't a list of websites.
AEO, answer engine optimization, is the work of making sure your business is one of the names in that paragraph. You still need a complete Google Business Profile with real photos, current services, a genuine business description, and FAQs. This was recommended for Local SEO so it’s nothing new. The part that has changed is the consequence of skipping it.
A year ago, a thin profile was a missed opportunity. Today it's a reason AI won't recommend you at all.
YOUR COMPETITORS ARE ASLEEP
Two Free Reports. Set Them Up Now.
You can't manage what you can't see. Here's what's free right now to start tracking whether AI is citing you.
Bing Webmaster Tools has an AI Performance report that covers Copilot. Free. Go to bing.com/webmasters and set it up.
Google Search Console launched a generative AI performance report on June 3rd. Also free. It shows how often your pages surface inside AI Overviews and AI Mode: which URLs, which countries, which devices. It's rolling out gradually, so not every account has it yet. Check your console now and if you don’t see it, keep watching for it.
ChatGPT, Claude, and Perplexity still don't have a report. For now, the only way to check those is to search your own business manually and see what comes back.
WHAT’S THE PROMPT
Like asking a real friend: do you like my outfit?
"is [your business name] any good"
Open this prompt in ChatGPT and swap in your business name and you’ll be given a clear, objective breakdown of your business based on how AI systems (and real buyers) typically evaluate a business like yours.
CITED
🍳🔥 goody be good.
AI says: Goody Goody Omelet House
My dad's birthday. He picked the same place he always picks. If you've ever been to Goody Goody Omelet House on Market, you already know the line starts outside. Regulars walk straight past the entrance, find a spot on the sidewalk, and wait. Newcomers don't know this yet. They figure it out fast.
Close to 50 years in business. Same team working together for over a decade. There's something worth studying in that kind of staying power.
And it turns out, the name is doing real work in AI search.
Source: Gemini
Source: ChatGPT
Source: Perplexity
Here’s why "Omelet House" is pulling its weight.
When an AI engine answers "best omelet place in Wilmington NC," it's pattern-matching against the query. Goody Goody Omelet House is doing three things at once:
It contains the exact concept being searched
"House" signals a dedicated specialty establishment
The full name is distinctive enough to quote as a proper noun
AI engines are summarizing what a business is. If your name already describes what you do, the AI doesn't have to work as hard to place you.
But, the name alone doesn't get you cited. It needs backup:
Consistent name across every directory
Review language that mirrors the category ("came here for the omelets")
Your own copy reinforcing the specialization
What the keyword-inclusive name does is lower the threshold for everything else to click.
Businesses with purely generic names sometimes blend into the category description instead of being named as the answer. Goody Goody Omelet House sits in the sweet spot. Specific enough to be citable. Descriptive enough to be findable.
This isn’t a one off example. A lot of legacy local spots with names like this punch above their weight in AI answers. Now you know why.
Curious where your business stands in AI search? The AI Visibility Audit tells you exactly.
Now go ask AI about your own business. Then fix what you find.
- Anna
THE POLL
