Hello Lunch Break. Spring Break is breaking. Add drive time for those coffee meetings. Military feels like 5 p.m. when I’m waiting to go over the bridge. I love it though. The energy this time of year is equal to all the azaleas in full bloom.
Oh yeah, Azalea Festival this week. Get your hats on.
Alright. Clock's ticking. Back to work.
Wanna go down a rabbit hole today? Just take 5 minutes and head to this site (after you read this newsletter, of course.)
THE GAME CHANGED
Your customers are searching in AI
SEJ: 37% of consumers start searches with AI instead of Google
McKinsey & Company: New front door to the internet
Menlo Ventures: The State of Consumer AI
Since early last year, I’ve been bullish with my clients on their need to adopt an AI marketing mentality before competitors overtake the top of search positioning they’ve enjoyed for the last decade.
The core AI-search consumer right now is Millennial/Gen Z, skews male, is more likely to be a parent, and is actively using it for shopping and local service discovery.
If you are in real estate, home services, therapy or any of those decision-heavy purchases, keep note AI is increasingly the first touchpoint.
THE WINDOW IS NOW
Where are my hat sellers?
My job is to look for white space and visibility openings for my clients. If you needed a sign to become a hat seller in Wilmington, here it is.
See if you can find what’s wrong with this answer. IYKYK.
YOUR COMPETITORS ARE ASLEEP
Go ahead and take a look in the mirror
Check your ChatGPT today.
Type the query: “What are the best [your business type] in [your city]?”
To provide a response, ChatGPT won’t be crawling your website in real time, but instead surfacing all the intel it can find about you across the web.
CITED
Most Trusted Medspa
Perplexity says: Glo Medspa.
If you haven’t seen them online you’ve definitely seen them on your TV. This isn’t a business operating in Marketing 101 and this is a great citation.
But, I have thoughts here.
For this type of business, a query like “who is the most trusted…” is typically just the starting point for your customer. Depending on your core service offerings, you’ll want to make sure you remain cited for those core revenue generators in your business.
Don’t get too comfortable. Your customer is using AI as their best friend. She is going to asking more questions.
- Anna
THE POLL
